You’re at a networking event, or at a networking meeting, and you’re asked to give a little bit of information about you, or as they say, tell us in 30 seconds who you are. How can you reduce all of the details of your business into 30 seconds! It’s impossible! No one will want to do business with someone who explains their business in just a few short sentences, right? Not true. It’s not only doable, it’s also quite necessary.
People have short attention spans, just look at Twitter or social media as a whole. Most people can only process a few words at a time before their brain starts going on a journey. You have to be able to hook a person with a few key sentences. Use these tips:
- Know Who You Are
That seems kind of redundant. Of course you know who you are! But do you know who people want? Ahh, now there’s the million dollar question! Know what you want to achieve, where you want to go, who you are and what you do. Take a look at your Linkedin profile or your resume. Maybe you have someone you look up to that says it precisely. Study these things to build upon.
2. Create An Outline
Draw out four bullet points that stand out the most. Now, create a story from that. Don’t use jargon, lots of adjectives, or industry words no one knows. Focus on captivating your audience and inviting conversation from there.
3. Pitch It
Now that you have your perfect ’30 second’, it’s time to test it. Record yourself on video, practice with friends and colleagues. Ask for feedback and on what you can do to make it better.
Remember, your elevator pitch should do three things:
- Grab attention
- Attract more clients
- Strengthen relationships/opinion
Do you have the perfect 30 second pitch? Tell me what works for you!