As a small business, I feel it’s my duty to help others when they are interested in launching a business of their own. Frankly, I think a lot of our economic problems would be solved if we simply shopped exclusively with small businesses, but I understand that isn’t always realistic. A friend of mine recently decided to branch out on her own and start her own business, and I couldn’t be happier. I do believe she will be a huge success, and so can you ( you small business owners!), and here are my suggestions on building a strong foundation to build a successful business upon!
First, you need to create a vision; not a business plan. I think business plans can get confusing and frustrating, and the idea some people have-that they can’t start a business without one-will stop most people from even trying. I say, build your plan as you build your business. You can’t know what’s going to happen in the next five years, so how will you project for your business? It is important though to have a clear vision of what you are, what you want to be, and how you think you can get there. If you don’t know how, don’t fret-that will come to you eventually.
Make a list, make a ‘vision’ board, use cut outs, magazine pages, whatever it takes to help you pull together a tangible goal for your business. After this, make a list of your ideal clients. Write down the characteristics of these people; while you’re at it, write down who you DON’T want too. This will help you clearly visualize and recognize what behavior or types of clients to avoid. Writing all of this down, making a board or list of what you want and don’t want will motivate you and bring you closer to materializing your business. It’s important to know what to identify in your ideal client, so when you meet them, the light bulb in your head goes off and that voice says, “Hey! You! You’re the one I want!”
After you’ve visualized and created what your business will look like, it’s time to hit the street! Well, not exactly; but you do want to make your presence known. I say this all the time at networking events, to clients, and to friends, you must hit all the marketing trifecta’s points in order to be successful. Point 1.)Network: You must network and become well known in your area. Everyone you meet at these events essentially become mini salespeople for you. If they like you, and get to know you well, they will refer you. Point 2.) Social Media: Don’t just hit all of them thinking one of them will work; instead, concentrate on those platforms that make the most sense to your business, and link up with those professionals you meet at those networking events! Point 3.) Touch Back: Send an email to all those you networked with to touch base and expand on who you are. This will help you stand out in their minds. Touch base with referrals also; and don’t forget to touch base with those you meet with. It’s best to keep in the front of people’s minds, instead of falling into the background.
If you start your business off with these in mind, you’ll be on the right track! Of course there’s the financial side of things, but that’s best left for a future blog. Tell me what you think are the best places to start when launching your business here! And, if you have a small business, and are at the point where you can’t run and maintain it at the same time, peruse the website and contact me if my companies administrative details will help you further your success!