Client retention is an important marketing aspect in business. The more your customers love your company the more likely they will be repeat customers and the more successful your business will be.
Here are 11 tips for maximizing client retention.
- Offer promotions. This will increase the likelihood of repeat customers. Make an offer they just can’t pass.
- Hold an event and invite your customers to meet and interact with them. This will personalize your brand and offer you a chance to deliver amazing customer service. This leads us into our next point.
- Deliver outstanding customer service. It’s not just about the product but how customers feel when working with your company. Be sure your employees personalize interactions so that customers know that their wants and needs are being listened and attended to.
- Measure net promoter score. This is how much your customer will promote you as a company. Mailchimp is a great tool to utilize for this.
- Have a consistent customer feedback loop. This also includes sending frequent customer satisfaction surveys. Ask your customers if there’s anything your company can do to improve and take note of the answers.
- Include the customers in the planning process. If you have a new product coming out, be sure to pay attention to your customers’ opinions and feedback about it. This helps build trust with your customers and shows that you value their opinion.
- Expand your business offerings. This gives your customers more of a variety of services and products to choose from. Create signature items special to your brand that customers can’t find anywhere else.
- Reward loyal customers. Give your customers an incentive to keep coming back! Whether that’s a sale on their next item or even a free gift once they’ve spent a certain amount of money, you will be sure to retain more customers.
- Create a newsletter. This is an easy way to remind past customers of your brand. There are also typically metrics to measure how many people have opened and received your newsletter creating more data to work with.
- Build Trust. It takes time to show your company is reliable. Be sure your products and services are honest and do the intended job. Over time your customers will take notice and be loyal to your brand.
- Apologize when you make mistakes. Mistakes are inevitable in business and ignoring the issue only makes it work. Being direct and communicating an apology will go a long way.
Maximizing client retention ultimately saves your company money in advertising and marketing to new clients. It’s an important aspect of business you don’t want to pass up. These tips will help you retain customers and stand out against your competitors.