A brand is not a collection of colors and fonts. It’s the identity of a business and changing your brand means changing that identity. It’s a big deal. Before we get into why a business might need to rebrand,...
People often think that culture is something that just happens. You get the right people together at the right place and it either works or it doesn’t. But take a closer look at some successful businesses and you realize...
Social media can be scary for those who don’t understand it; those who do understand it, however, use it beautifully as the tool that it is, and excel in marketing their businesses. But, those who don’t understand it, underestimate...
We started off my Top Ten with some of the most common challenges in client personalities. Here, you’ll find the conclusion of my Top Ten with some of the most challenging clients you’ll encounter and how to curtail them before they jeopardize your reputation. 6. Mr. “I Don’t Know, Maybe, What Do...