One of the most effective ways to build business when you own your own business (or represent a company) is by networking. Businesses come together to meet, connect, and hopefully create clients from the process. Most times, you only have 30 seconds to convey who you are, who your company is, and what you bring to the table. But, what do you say in this ‘elevator speech’ to really stand apart from your competitors? There’s no time for hesitation! Learn how to perfect your 30 second ‘commercial’ and build those connections that will eventually turn into business!
If you’ve never done an ‘elevator speech’ before (a 30 second summary of who you are, and what you want), you may want to take notes. Write down two lists: one that contains who you are-or how you want your business to be perceived, and one about what kind of business you’re seeking. For example, in my pitch I tell people who I am, and that I own VersaTel Solutions, that it’s a virtual administrative staffing solution, and offer some sample services. I mention two or three (depending on how much time I have left) types of businesses we tend to cater to, and then repeat my name and my company name. When you repeat your name at the end of your pitch, businesses are more likely to remember who you are. By mentioning what types of businesses or clients you seek, you help the person you’re talking to to establish two things in their mind: either they themselves are a great potential, or, they know someone who may be.
After you’ve written your lists, create a paragraph from them. Again, start with your name and who you represent. A brief synopsis of your company, then a few examples of who your potential clients may be. Finish off with your name and company again. An example of an elevator speech would be:
Hello, my name is Jane Doe, and I own ABC Cleaning, a Licensed Green Cleaning Solution. We specialize in home and business maintenance using